So
I have a new phone and what better than to start downloading onto it
some time-wasting and irrelevant new apps? And of all those, what
better app than this wotwine thing which people have been talking
about for the last few years? Yes, the comments have not been
uniformly favourable and yes, the wotwine webpage actually redirects
you to its users' less-than-fantastic experiences ('frustratingly
unstable'...'Ok but a bit hopeless at times'), possibly in an attempt
to forestall complaints, possibly as the result of an administrative
error, but anyway. Since the experts' panel on wotwine boasts five
Masters of Wine and one Master Sommelier, how bad can it be, really?
It even claims full man-of-the-people credentials by allowing you to
search for wines costing as little as £1 - there aren't any, but
that's scarcely the point.
There's
nothing to stop you.
Down
I load it: Your
Supermarket Sommelier.
Okay, it gets stuck updating its database but clears after a while
and it's only asked for my email address once, a masterpiece
of reticence in this day and age. I check my phone for 4G and
location and head for the dreamland of mendacity which is my local
Waitrose. This, I tell myself, will be a proper test: Waitrose's
bottom shelf, quintessential garbage, and so
I let
wotwine loose.
Fact:
it crashes each time I try to use it and needs a re-start on every
occasion. On the other hand: when I finally point it at the barcode of a 2015
Storm Tree Shiraz, it comes right back at me with with Mass-produced,
dilute wine with synthetic fruit and astringent acidity
and reckons that £4.50 a bottle ought to be top price, rather than
the £5.69 being asked. In other words, it
instantly
has a ring of authority once it's stopped bailing out on me.
Ditto when I run Le Reveil Cabernet Sauvignon past it, a wine I drink
more often than I should on account of the heartwarming cockerel on
the label:
Simple, light wine with chalky tannins, light body and some red
cherry and blackcurrant character,
it declares, which is exactly
what the stuff tastes like. The app also argues that I should only
pay £5 a bottle, not Waitrose's preferred £5.99 and once again,
their judgement seems to me incontestable. The fact that they've even
got
these awful, meaningless, wines covered is a miracle; but bull's-eye
assessments on top - what a world we live in.
So
now I am completely in thrall to my phone and wotwine, to the extent
that after a minute's use, I am letting it choose the wine for me,
more or less wholesale. What comes up? A 2012 Luis Felipe Edwards
Carménère Shiraz, which it thumbnails as a Spicy
wine, with reasonable character, a bit thin, but sound,
while, to my astonishment, concurring with the £5.99 price tag
Waitrose have slapped on it. Helplessly
won over, I
have completely
lost all
power of self-determination, and
instead grab the bottle with robot fingers and take it to the
checkout.
The
actual booze? When drunk? Just like wotwine said. I'm not entirely
sure, now I think about it, that I would subscribe to the bit
thin
line, given that most of my red wine tastes like cold tea and this
Luis Felipe stuff doesn't, but that may be a purely personal issue. Which
means that, allowing for the fact that the app crashes all the time - the Android version, anyway - I can see that I will never again need to exercise any sort of discrimination when faced
with the great Waitrose Wall of Disappointments. All the choosing,
all the heartbreak, will be taken out of my hands. I feel a fleeting
pang, yes, at yet another loss of human
agency
- counterbalanced by the certainty that this is just one of many
things over which I now have no control and anyway, at my time of
life what do I expect? I also take Fiona Beckett's point about the
apparent reductiveness of wotwine, which brings almost everything
down to a price point - real or ideal - leaving her to complain, 'Isn't wine a little bit more complicated
- and rewarding - than that?' To which the answer, for many of us, is
no,
although I respect an individual's right to squander cash for drink
if they really
want to.
want to.
Oh,
yes, there's also a canard
to the effect that supermarkets, which can read wotwine just like
anyone else, will up the prices of wines which are trending on the
app, thus defeating the object of the exercise. Could be. But, look,
we're nit-picking here, we're just making unnecessary
trouble. One the basis of one hasty experiment, I can confirm that if
you can
get it to work, it works. And so does the rest of my new phone, so
it's a big day all round.
CJ
It's all about value and cuts through all the crap the self-serving wine industry loves. Would you pay to receive wotwine's value buys before they post them on the app and give the supermarkets the chance to hike their prices?
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