So
I need a couple of bottles of cheap grog and the only place open at
this time of day in distant Hampshire on a Sunday evening is the
neighbourhood Co-Op. We also, as it turns out, need butter, milk, two
pounds of steak, cake, three days' worth of salad, olive oil, cashew
nuts, washing-up liquid, our own weight in potatoes, paper napkins,
just about everything, in fact. My wife starts talking emotionally
about asparagus, but I think we'll be pressed to find much more than
a factory pasty out here in the sticks.
Turns
out I'm wrong, yet again, and the Co-Op - which is no bigger than the
cab of a Transit van and full of other customers, too - has,
amazingly, most of what we need and several things we don't. I aim
myself like a javelin at the wine end of the shop and come back
brightly clutching a South African Chardonnay-Viognier mix and a
bottle of Argentinian Bonarda Shiraz; both in the right indigent
price range and with screw tops and cheerful packaging.
Much
later, I get to drink them. The Bonarda Shiraz is like any regular
gluey, halitotic, buttonholing Argentinian red but with just a hint
of self-control: something to do with this Bonarda stuff, about which
I know nothing? Likewise the Chardonnay-Viognier (why the hyphen? The
red has to get by without one) is not only fine in its way, it's a
tiny bit more assertively refreshing than I usually expect from a
crumbum discount supermarket Chardonnay. That extra Viognier
goodness, presumably.
By now,
of course, I am completely in thrall to the Co-Op, who have not only
got me out of a wineless jam, but have produced a nice white and introduced me to Bonarda,
which is apparently taking Latin America by storm, enough even to
outdo the loathsome Malbec in the easy-drinking reds section. I then
wonder why I don't normally come across these very slightly
intriguing two-grape mashups in my regular wine drinking. Apart from
the odd Syrah/Grenache or Cabernet Sauvignon/Merlot, most of the time
I seem to be slumped in a drab monoculture of Tempranillo or
Sangiovese or Shiraz or Sauvignon Blanc or Pinot Noir, or whatever.
Can it only be the Co-Op hosting such products?
Given
that, for reasons beyond my control, Waitrose is my default wine
supermarket, I decide to check their listings to see if there's any
evidence to back up my suspicions. Well: at my end of the price
spectrum, yes, there are an awful lot of one-stop Merlots and
Shirazes and Malbecs and the odd Cabernet Sauvignon; once, a
Cabernet Sauvignon/Shiraz mix, but not much else. A bit more variety
among the whites, with a Chardonnay/Viognier on special offer and a
Chenin Blanc/Pinot Grigio which might or might not be a good thing,
but elsewhere it's still kind of unidirectional - Soave, Chardonnay,
Sauvignon Blanc, only starting to show a bit of initiative up in the
near-£8 range, with a Picpoul de Pinet (actually quite nice when
it's on offer) and a Muscadet (ditto), but nothing genuinely
experimental. So, to an extent, my doubts are confirmed.
Sainsbury's
(my other default winemart) is worryingly similar, only a cheap
Merlot/Grenache and a less cheap Sauvignon Blanc/Semillion doing much
to ring the changes. I can't face trawling through Tesco and all the
rest to see what intriguing novelty blends they might have - which
leaves me where I started, wondering only if I've made some
fundamental good/bad category error and the Co-Op stuff which I
thought was refreshingly different was merely a) different b) so
incredibly and unexpectedly welcome on a Sunday in the provinces that
I would have loved it if it had tasted like the inside of a foot spa.
Also worrying that I've been duped by the guile of marketing shills
into believing that I was getting something brightly toothsome to
drink when in fact I was being fobbed off with assortments of
under-the-radar wine that no-one could find a use for, tipped into more conventional and therefore marketable grape
varieties merely in order get rid of the oddball stuff while at the
same time bulking the acceptable stuff out.
Before my
head starts throbbing with the involuted deviousness of it all, I
decide to stop and take a stand: yes, this drink was affordable,
timely and tasty; trying to second-guess the motives of the Co-Op is
not only mean-spirited, but futile; let's just be grateful for small
mercies, while at the same time, making a mental note to look out for
wines that dare, in their own ways, to be cost-effectively slightly
different. And now, on to more important matters.
CJ
Thankks great post
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