Am I a fool to want wine drinking to be something of a sophisticated activity? Was I naive to aspire, for all of those years, to a cellar, a carafe, a smidgen of knowledge and an appreciative sip? I only ask, because it seems that, even in relatively upmarket UK publications, drinking wine is now frequently described using two verbs – “quaff” and “glug” – which are redolent of frankly oafish consumption.
The Telegraph recommend “a glug of vino”. In the Independent, you can “glug” some natural wine, while a Cape blend is described as “an affordable glugger”. The FT called respected winemaker Michel Chapoutier “quaffable and quotable”. The Spectator, usually a bastion of tradition, refers to a Chardonnay as “a real glugger”. And the Guardian says that “Sometimes all you want is something light, crisp and quaffable” – well, speak for yourself.
(There is even an ugly misspelling of a wine site called Kwoff, edited by the Kwoff Boys. But they are Australian.)
There are other equally distasteful terms around; Sediment had to take the saintly Victoria Moore to task, for “swilling” and “sluicing” her summer wines in the Telegraph, which hardly makes them sound desirable. But “quaff” and “glug” are particularly widespread.
And now Waitrose, perhaps England’s most upmarket supermarket chain, have trumped the lot. In the May issue of their Waitrose Kitchen print magazine, Olly Smith manages both. In a single issue, he directs us to “glug” one wine, and to “quaff” another.
What would be the food writing equivalent? “Wolf this down for lunch”? “Scoff this one for supper”? One really can't see The Blessed Nigel ending a recipe with “Great to guzzle with friends”. But are the guests eating food any less oafish than the guests drinking wine?
Presumably these writers want to convey some kind of Falstaffian, Merrie Men bonhomie, with everyone waving goblets and tankards – but this is not the raucous scenario I believe Mrs K (as My Affianced has now become) has in her mind’s eye when we invite people round for dinner. Would you welcome a guest, and ask, “Are you quaffing tonight?” Or pour a glass and say, “Fancy a glug?” Our guests neither quaff nor glug; they sip and savour their wine, as they discuss high-minded matters and exchange witty repartee. (Although sometimes CJ does visit…)
Perhaps “glugging” is also supposed to echo the sound of carefree pouring, like an arsonist waving a bottle of petrol about a room? Not in our house, I’m afraid, where guests tend to prefer their wine in their glass rather than their lap.
Easy drinking, that’s what these writers want to suggest – and I’m afraid that’s another of my bêtes noires. When is drinking not easy, for goodness sake? It’s a reflex action! If you’re finding that a wine is “difficult” drinking, frankly you don’t need a wine critic, you need a doctor.
“Quaffing” often has a critical tone; celebrities or rich bastards always “quaff” champagne, while proles like us simply drink it. Deconstruct that, Mr Waitrose. But I thought, in the interests of research, I should at least try to “glug” a wine.
I therefore took a large mouthful of air in with my wine, and swallowed the lot with a kind of reverse belch. It certainly made an unattractive noise which could be described as “glug”, rather like the final emptying of a sink.
However, the result was also that a painful bolus of air descended my oesophagus with agonising slowness. This is what I imagine it must be like to swallow a golf ball. If any wine critic seriously thinks such “glugging” is to be encouraged, I suggest they try this painful activity for themselves, and then think again.
So what happens when, instead of quaffing or glugging, you simply drink one of these wines? In a civilised manner, slowly and considerately, without sonic accompaniment from either bottle or digestive system.
One of Waitrose’s vulgarly described offerings is the Tsantali Cabernet Sauvignon. This comes from the Greek region of Halkidiki, which I can’t help thinking sounds like something R2D2 would say. A Greek Cabernet Sauvignon – when CJ heard what I was drinking, he said “I admire your moxie, kid.”
Whereas Olly Smith said, “Quaff it with steak, chops and top-quality bangers,”. Not sausages, you note, or even loukaniki; but “bangers”...
Well, it’s a competent, straightforward Cabernet Sauvignon; that slightly burnt aroma, but a bit flat in the mouth; a little brief resonance on the palate… but then gone. No richness, no complexity, no grip. Perfectly OK, and with a hefty 14.5% alcohol, which will assist the goblet-waving; but for £9, I’m afraid I expect something a little more memorable.
But perhaps this is what it’s really all about? Wine for people who don’t want a stimulated palate getting in the way, slowing down the process of swallowing in large draughts (as Dr Johnson defined the verb “to quaff”)? In which case, why not go the whole hog, and provide alcohol via an intravenous drip?
I shall not, in the foreseeable, be filling my guests’ glasses with a hearty “There you go, quaff that!” Nor inviting Olly Smith to demonstrate his glugging technique over our sink. Nor, indeed, purchasing another bottle of the unmemorable...what was it called?
PK
I think wine writers need as many synonyms for "drink" as possible, but I accept that "glug" and (especially) "quaff" are overused.
ReplyDeleteHere are more alternatives: guzzle, pour down one's gullet, inhale, gulp, swig, and suck.
This post just goes to show that wine isn't just for the sophisticated; it's for everyone. The common folk drink wine right along with aficionados.
ReplyDeleteI don't use "quaff" or "glug" in terms of wine. I say "enjoy" or "savour" if I like the wine; "endure," if I don't like it.
Great post!
Tsantali is one of the oldest,best and most respected wine companies in Greece. They have some excellent wines that unfortunately cannot be found in waitrose. Try: Rapsani Reserve or Kanenas white,red and rose... you will not be dissapointed.
ReplyDeleteQuaff is a terrible word. Other wine columnist terms I dislike are oodles and stashed e.g. 'this chilean syrah is stashed with oodles of fruit and so makes a perfect summer quaffing wine.'
ReplyDeleteI really enjoy the blog.
Henry
I agree: these words are ludicrous. Principally because, as you point out, you'd sound a right arse if you used them in actual speech. 'Falstaffian' is an inspired description.
ReplyDeleteYour account of 'a painful bolus of air descend[ing your] oesophagus with agonising slowness' also (perhaps a little heartlessly) provoked an RSSLOL.
Ooops. Guilty as charged. I've given myself a thorough telling off.
ReplyDeleteAdmittedly, I've used "quaffer" and "glugger" on rare occasions. Usually with negative connotations.
But I think you make a good point.
Oh my goodness, I'm with you all the way on quaff AND quaffable. I've always said that it would be permissible to shoot me if I ever used either, so if you have seen those words under my byline - I didn't write 'em.
ReplyDeleteGlug - I don't mind this so much as a noun ("a glug of") particularly in a recipe or to describe a cheap party wine ("glugger"). The onomatopoeia is pleasing. Gluggable is more unpleasant.
BUT. BUT BUT BUT. I have to stand up for sluice and swill. They're lovely words. They're also a very important part of the vocabulary at our disposal to indicate - no, more than that, to signpost - the type of wine being described (in this case, correct me if I am wrong, but Vina Sol, I think?). Not all glasses of wine are to be sipped and savoured. You don't have to be a hooligan or a wine philistine sometimes to want a very simple glassful. We should take arms against all wine snobs who deny that a simple pleasure is a valid one - the equivalent of wearing denim shorts and scruffy flip flops rather than looking dressed for a Buck Palace garden party at all times.
Well excise duty is £2.05 so the wine is just £6.95.
ReplyDeleteUnfortunately UK with Sweden has the highest excise duty in Europe.