So
I've just paid a load of money into the bank and am feeling
dangerously flush. It occurs to me for about the third time in my
life that instead of celebrating by going out and buying a dozen
pairs of socks or a second-hand external hard drive - something
useful, in other words - I could treat myself to a bottle of posh
wine. That's what PK would do, after all, and what doesn't
he know about lifestyle?
But
even as I weigh up the possibilities (nice French red, maybe a decent
Chianti for once, or one of those flash New Zealand whites) a friend
emails me with the news that Tesco are knocking out own-brand wines for
£3.50 a bottle and I should get down there before they all
disappear. Not just any friend, but the maniac behind the tanker wine
idea and, more recently, Sediment:The Sitcom, so
I know it's for real. As he also notes,
£3.50 is cheaper per litre than roof sealant, Brasso and Mr Muscle,
as well as being a mere 51p short of the classic 1980's price point
of £2.99.
Which
is when I realise that not only has Tesco got some cheap muck in,
but, in an incredible piece of synchronicity, my Brother-in-Law is
actually
in the process of
doing his annual booze run to Calais, in the course of which he has promised to
get me a couple of bottles of New Zealand Sauvignon Blanc on offer at
£2.99 a bottle.
This is one of those moments when you feel the hand of Fate resting
on your shoulder, a moment in which you say to yourself, This
is my Destiny,
like Michelangelo, or whoever, an understanding that this
is the path mapped out for you and that you must take it or die. Or
take it and
die. Either way, you cannot deny your true calling. It is a big
moment; and I discard at once any ideas of going upscale.
Instead I get down to the nearest big Tesco and scarf up a bottle of Tesco
Spanish Red, a Tesco Italian Red and a Tesco generic Chardonnay, all
at £3.50 a go. Actually, there are a couple of Lambruscos at £2.50 a bottle, but there's something clearly very wrong with a
beverage that low on the evolutionary scale - even I can see that -
so I give them a wide berth and head purposefully for home. Given
that the duty + VAT on a bottle of wine at this end of the range is
about £3, this leaves 50p for the producer/bottler, as well as
Tesco's mark-up - assuming they are selling this stuff at a profit
and not just getting rid of a terrible purchasing decision as fast as
they can - which is enough to give me pause for thought at a
roundabout; but, no, I've been here before, I can cope.
Half
an hour later I find myself at the kitchen table with a ham and
cheese sandwich and the Spanish Red, something of stand-off
developing. Turns out the red comes in at 11% and is a Product
of Spain,
not even produce,
a distinction I find troubling, but I take a deep breath and get
stuck in. Bleeding gums raspberry colour, zero nose, followed by
grapefruit, insoles, old flower water, some sulphur and a brief up
yours
of acidity.
Perhaps better once I've left it overnight, I reflect. At any rate, I
have three cheap bottles of disappointing wine to get through, rather
than one equally but differently disappointing bottle for a tenner;
so things are about where I expected them to be, and for a properly
stoical wine drinker that's good.
More
than that, though: also open (and now well into its third sullen day)
is a bottle, by way of comparison, of Argentinian Beefsteak Club
Malbec which I bought on offer from Waitrose but which has a full
retail price of £8.79 - two and a half times the Tesco stuff. This
Malbec is rank, sweaty, rebarbative, nothing appealing about it, not
even the label, which bafflingly declares Beef
& Liberty
in stencil-effect red uppercase - a Nigel Farage kind of rubric which
only makes things worse. But at the same time it consoles me: it is
lousy and overpriced; while the Tesco is lousy and the right price,
by virtue of which it becomes no longer lousy, merely adequate.
And this is all fine.
The spring sunshine has come out, I didn't crash the car on the way
to or from the supermarket, the outcome of my trip is almost exactly
as I anticipated it, my game remains firmly unraised. In these
troubled times, I call that a result.
CJ